A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado,Carla Faria

By Luciana Cardoso de Castro Salgado,Carla Faria Leitão,Clarisse Sieckenius de Souza

A trip via Cultures addresses one of many preferred issues in modern HCI: cultural variety among clients. For a couple of years the HCI group has been investigating possible choices to reinforce the layout of cross-cultural platforms. such a lot contributions up to now have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a truly varied strategy. Proponents of CVM – the Cultural standpoint Metaphors standpoint – the authors invite HCI practitioners to think about the right way to disclose and speak the belief of cultural variety. a close case examine is incorporated which assesses the metaphors’ capability in cross-cultural layout and overview. the implications convey that cultural perspective metaphors have powerful epistemic strength, leveraged through a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are individuals of SERG, the Semiotic Engineering learn team on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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